Results tagged “social networking” from Tech Bytes

In December of 1965, The Who blasted onto the British rock scene with their edgy first album, My Generation.  The lyrics of the title cut, My Generation, echoed frustration and misunderstanding.

People try to put us d-d-d-down
(Talkin' 'bout my generation)
Just because we get around
(Talkin' 'bout my generation)
Things they do look awful c-c-c-cold
(Talkin' 'bout my generation)
I hope I die before I get old
(Talkin' 'bout my generation)
This is my generation
This is my generation, baby

 Why don't you all f-f-f-fade away 
(Talkin' 'bout my generation)
And don't try to dig what we all s-s-s-say
(Talkin' 'bout my generation)
I'm not trying to cause a big s-s-s-sensation
(Talkin' 'bout my generation)
I'm just talkin' 'bout my g-g-g-generation
(Talkin' 'bout my generation)

In the March 24th Wall Street Journal, Gary Hamel writes about employment and the F-Generation.  As we have discovered, the digital, always online information flow affects how current children and young adults will interact with their world. 

He writes... "The experience of growing up online will profoundly shape the workplace expectations of "Generation F" - the Facebook Generation. At a minimum,they'll expect the social environment of work to reflect the social context of the Web."

I have seen this in students who not only want me to give class directions, but also a myriad of online resources and information so that they may access it at any time.  My Generation has given way to the F-Generation and, for the first time in many, many years, those in charge do not really understand the players as much as their parents didn't 45 years ago.  Hmmm...

He continues..."If your company hopes to attract the most creative and energetic members of Gen F, it will need to understand these Internet-derived expectations, and then reinvent its management practices accordingly. 

Here is a list of 12 work-relevant characteristics of online life. These are the post-bureaucratic realities that tomorrow's employees will use as yardsticks...."

1. All ideas compete on an equal footing.
2. Contribution counts for more than credentials.
3. Hierarchies are natural, not prescribed.
4. Leaders serve rather than preside.
5. Tasks are chosen, not assigned.
6. Groups are self-defining and self-organizing.
7. Resources get attracted, not allocated.
8. Power comes from sharing information, not hoarding it.
9. Opinions compound and decisions are peer-reviewed.
10. Users can veto most policy decisions.
11. Intrinsic rewards matter most.
12. Hackers are heroes.

He cautions that, "These features of Web-based life are written into the social DNA of Generation F-and mostly missing from the managerial DNA of the average Fortune 500 company."

Consider, for a moment, that a school is a little bit like one of these companies....with set rules,a built in structure controlled by the teacher....how long will it take for the players to become frustrated?  He raises an interesting question in light of the F-Generation. 

Read on here...
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The Pew Internet & American Life Project produces reports that explore the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life. The Project aims to be an authoritative source on the evolution of the internet through collection of data and analysis of real-world developments as they affect the virtual world.

Their most recent report on Teens and Social Media produced some interesting statistics.

Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004.

Girls continue to dominate most elements of content creation. Some 35% of all teen girls blog, compared with 20% of online boys, and 54% of wired girls post photos online compared with 40% of online boys. Boys, however, do dominate one area - posting of video content online. Online teen boys are nearly twice as likely as online girls (19% vs. 10%) to have posted a video online somewhere where someone else could see it. Read the report...

In YPulse, Media for the Next Generation, Anastasia Goodstein talks about how, when teens post to myspace.com or facebook.com, they are creating content for an audience, i.e. the validation factor. In Totally Wired, she discusses teens' core need of seeking attention and validation, which they get online through comments.

- Nearly half (47%) of online teens have posted photos where others can see them
- 89% of those teens who post photos say that people comment on the images at least "some of the time."
- Teens who post videos report a similarly large incidence of feedback, with nearly three quarters (72%) of video posters receiving comments on their videos.

Yet, teens are picky about who they want validation from, i.e. mostly from their friends (at least when it comes to profiles/photos). Some 66% of teens with social network profiles restrict access to their profiles in some way and 77% of teens who upload photos restrict access to them at least "some of the time."

- In contrast, 58% of adults who post photos restrict access to them in some way.
- A smaller percentage of teens who upload videos (54%) restrict access to them.

Pew also endorses the notion that social media is replacing email as teens' primary form of communication and that in fact, many teens have several digital ways to stay connected. For more from Anastasia...

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This site is maintained by Upper School Technology Coordinator Theresa Reardon Offerman.

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